A Case Study in Managing a Marketing Strategy


On a yearly basis, the Malaysian International Furniture Fair (MIFF) will be held in March to allow furniture manufacturers to showcase their products. During this event, furniture manufacturers will take the opportunity to launch their new products to the international trade visitors from all over the world. There are trade visitors from the regions of Australia, South Africa, Middle East and Asian Countries. Those visited this fair consist of business owners, CEO, designers, buyers, engineers, agents and traders.

One of the reasons for this achievement was a well planned key actions. Another success factor was the understanding of the by the management team.

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