Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes. In The Culture Code. The Culture Code – by Clotaire Rapaille. ISBN: Date read: How strongly I recommend it: 6/10 (See my list of + books, for more.). Dr. Rapaille: Culture Codes Deciphered 2. The mysterious world of consumer behavior revolves around individuals’ cultural psyche. A world renowned cultural .

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Learn more about Amazon Giveaway. Therefore, the Codes — the meaning we give to the Jeep at an unconscious level — are different as well. View all 5 comments.

The Culture Code, by Clotaire Rapaille | DiversityMine

That seems a bit like asking for the cultural code for gravity. And it finally explains why people around the world really are different, and reveals the hidden clues to understanding us all. His methods were a little shaky, but ultimately he was just cklture to uncover larger patterns raapaille symbolic thought, both Jungian archetypes and the collective unconscious, both no longer relegated to cultture realm of self-important untestable prescriptivism but larger than life and in living color, shrieking from each culture’s undercurrents, desperate to be recognized but just obscured enough to make it difficult.

Here’s just a typical paraphrase, not the most worth part, but when you meet this sentence near the end of the book, you possibly also have a cheery smile, like me. Explore the Home Gift Guide.

Buy the selected items together This item: It took a long time to read because it started to disengage. No trivia or quizzes yet. If you want to understand customers, Constituencies, and crowds, this book is required reading.


The more and more I got into the book I found myself wanting the author to go a bit deeper than scratching the surface. Why do we reject the notion of perfection? Jul 17, Pages Buy. Want to Read Currently Reading Read. Clotaire Rapaille is the chairman of Archetype Discoveries Worldwide and has used this decoding approach for thirty years. He is the personal adviser to ten high-ranking CEOs and is kept on retainer by fifty Fortune companies.

I found myself in agreement with a majority of the observations and was quite amused at the way Rapaille presented them. These guiding principles have been used in auditing organisational cultures and in stakeholder interviewing for a long time.

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In The Culture Codeinternationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune companies. The event went on for two days, nearly all of which was spent around a large communal table. It describes fundamental clues to “align” our products and services according to this perspective. I saw the high reviews, but I was sure I would be bored and struggle to finish it.

His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world. In this intensely emotional moment of pain, the child learns what “hot” and “burn” means and is very unlikely ever to forget it.

In Chapter 1, he outlines how a notion is rapaills, and relies primarily on first impressions and imprinting. Interesting idea propelling the book very well.

Way back when Isaac Asimov ruled the Science Fiction world, he introduced the concept of “psychohistory” – the idea that you cannot predict what an individual will do, but with a sufficiently large population, you can apply a probabilistic framework to predict the general flow of future events. This book was full of information of how people think and why they do things, specifically buy things cutlure they buy.


And it’s not very long. The reasons for this are numerous and I will describe them in the next chapterbut it all comes down to the worlds in which we grew up. If you want to understand customers, Constituencies, and crowds, this book is required reading.

It’s seeing the color of the backdrop isolated, and extrapolating about the different shades in the rest of the painting. In another chapter he argues that the code for money and possession sin America xulture “proof.

But, the most importance thing is: I know this review doesn’t cultufe a lot of sense until you’ve read the book, so I’m just gonna say, DO IT! We expect our President, like Moses, to help lead us on this journey of progress, hopefully steering us to an almost utopian promised land discernable on the horizon. Also interesting is his discussion of alibis, and how people don’t really know why they do what they do; and offer the most logical sounding reasons, although they may be way off target.

Rapaille covered Paul D. This is bound to be controversial book, but I think it’s a masterpiece. This is not a global book in any sense. We probably understand the destination but getting there is an entirely different subject matter.

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