Bölüm 11 İLİŞKİSEL PAZARLAMA (Relationship Marketing). Chapter · October with 21 Reads. In book: DEĞİŞEN PAZARLAMA ANLAYIŞI YENİ. Günümüzde, hızlı değisimler isletmeleri iliskisel pazarlama anlayısına yöneltmektedir. Müsteri bağlılığı sağlanmasında iliskisel pazarlama vazgeçilmez bir. Title: İLİŞKİSEL PAZARLAMA BAĞLAMINDA MÜŞTERİ SAMİMİYETİNİN REFERANS DAVRANIŞ EĞİLİMİ ÜZERİNE ETKİSİ: HİZMET SEKTÖRÜNDE BİR .

Author: Gura Nikoran
Country: Central African Republic
Language: English (Spanish)
Genre: Science
Published (Last): 22 October 2014
Pages: 122
PDF File Size: 16.78 Mb
ePub File Size: 16.7 Mb
ISBN: 274-8-94891-998-3
Downloads: 34790
Price: Free* [*Free Regsitration Required]
Uploader: Kisida

The survey results were tested by using structural equation model.

İlişkisel Pazarlama ve Müşteri Sadakati Geliştirme Eğitimi

A Comparison of Alternative Approaches [Electronic version]. International Marketing and Purchasing of Industrial Goods: Users should refer to the original published version of the material for the full abstract. One of these strategies in the implementation of relationship marketing, contextual marketing strategy is a tool. However, users may print, download, or email articles for individual use.

At this point, the insurance companies not thinking about customer satisfaction come out as a ;azarlama side from the competitive environment. Eds ; Strategies in Global Competition.


İLİŞKİSEL PAZARLAMA by selin cankurt on Prezi

Internationalization in Industrial Systems: Harvard Business Review, July-August, pp. Long-term intimacy relationships with customers provide a crucial contribution for enterprises.

English Copyright of Itobiad: International Journal of Research in Marketing, Vol. The data necessary for the study was obtained through this questionnaire.

Retreived December 27,from http: One of these contributions is positive reference behavior of customers. No warranty is given about the accuracy of the copy. Total Quality Management, Vol.

Retrieved January 3,from http: This abstract may be abridged. Retreived January 13, from http: On the other hand, thoughts of customers have changed a lot over time. Journal of Marketing Education, Vol. However, users may print, download, or email articles for individual use. Industrial Marketing Management, No: Ilikisl, Atul and Sheth, Jagdish N. Retrieved January 4,from http: Insurance sector is regarded as an important criterion for measuring the development level of countries because it has developed and been widespread in iliisel with economic development.


İlişkisel Pazarlama Anlayışının Sigorta Müşterilerinin Bağlılığı Üzerindeki Etkisi

Journal of the Academy of Marketing Science, Vol. From Value Chain to Value Constellation: Growing Interest, Emerging Perspective [Electronic version]. Remote access to EBSCO’s databases is permitted to patrons of subscribing institutions accessing from remote locations for personal, non-commercial use. This abstract may be abridged. The obtained data were analyed by descriptive statistical anliysis and correlation analysis.

The aim of this study is to measure the effect of relational marketing practices in the insurance sector on customer loyalty and to make suggestion a model.

Research result indicates that creating superior service value in insurance sector can lead to a process that can reach customer loyalty. Journal of Marketing Management, Vol.